The Experiment

Participate in the Mega Experiment

Join people from around the world in a multi-site, quasi-experimental research study that will result in a large comparative corpus we can all use to test a number of research questions and hypotheses concerning creative processes in group meetings. 

The data will come from groups that volunteer to participate in a structured and scripted 90-minute meeting to address a challenging problem and identify 2 to 3 responses that may inspire action. Their ideas and results will be recorded both by them and through the use of video recordings of the meeting and outcomes.

The Process At-a-Glance


This is a participatory and open research project. We invite as many researchers and practitioners involved as are willing and able to jump in. If interested, you can get involved at each stage of the project in these ways.

Current Phase: Experiment Prep

February-March 2023

During the January Symposium, we crowdsourced complex challenges and opened the meeting design competition.

Our advisors selected two meeting designs and three challenges for use in the experiment.

Now, we are:

  • Securing IRB approval for the experiment design
  • Setting up data capture tools
  • Creating guides and materials for experiment teams
  • Scheduling experiment groups

The Experiment: Sign up to run the experiment.

Can you assemble one or more groups of 12-36 people willing to participate in this experiment? 
Can you schedule time between late March and June 2023?

If so, please participate in the experiment!
Each group will complete pre and post-meeting surveys and follow a 60-minute scripted meeting process. See more details and…

Interested in facilitating the experiment for lots of teams in your organization? We can help!
Learn more (pdf)

The Corpus: Analyze the data to uncover new insights.

The advisors and premier partners will conduct an initial analysis and share high-level experiment results at a hybrid festival in October 2023. Then, the corpus will be made openly available for additional research inquiries. Authorship and sharing guidelines will be provided to ensure all contributors are represented in the appropriate manner.


We’ll be happy to answer any questions when you send us an email using the form below.

Questions? Contact Us

Join the Experiment

Build your creative capability in fun, meaningful, 90-min sessions and contribute to the science that's shaping new rules for work